The news broke over the weekend and so this is breaking to no one: The Cuckoo’s Calling by Robert Galbraith was really written by none other than J.K. Rowling. She punked the publishing industry, and everyone’s talking about it. It’s been picked up by most news outlets, and overnight it hit number 1 on Amazon and its sales went up 158,000%.
I’ve seen several people/sources expressing shock and horror that only 1500 copies were shipped from the warehouse and of those 1500 hardbacks, only 400odd had sold (and maybe 1000 ebooks, though I don’t think any of these numbers are substantiated, either–the 400odd number probably came from Nielsen bookscan, and those numbers can be pretty off). But this was in the UK only. In 3 months. On an unknown debut. In a saturated market. In a recession. That’s not tanking. It’s healthy.
The Cuckoo’s Calling had a normal publishing experience…
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